Ex-Roobet Powerhouse Barry Patrick and GGPoker Affiliate Mastermind Aaron Peters Join The Team – A Pivot That’s About to Explode the Web3 Entertainment Scene
January 19, 2026 – Hold onto your ledgers, XRPL faithful. In a seismic shift that’s got the crypto casino underground buzzing like a jackpot siren, two iGaming legends are throwing their weight behind a revival no one saw coming. Barry Patrick, the revenue rocket from Roobet’s golden era under Raw Entertainment, and Aaron Peters, the affiliate alchemist who scaled GGPoker’s global empire, have officially joined the team. This isn’t just a hiring announcement, it’s a declaration of war on stagnation. With these titans on board, we are poised to transform from an XRPL underdog to the provably fair powerhouse that’s about to redefine tokenised entertainment. Holy smokes, indeed.
Let’s dive deep into these beasts of the business, because their track records aren’t just impressive, they’re the stuff of industry lore, the kind that turns fledgling platforms into billion-dollar behemoths. We’re talking raw revenue generation, VIP whale wrangling, and affiliate networks that could choke a blockchain. If you’ve ever wondered how crypto gaming goes from niche to nuclear, meet the men who’ve done it before.
Barry Patrick: The Roobet Revenue Architect Who Turned Crypto Casinos into Cash Machines
Barry Patrick isn’t your average suit in the iGaming circus, he’s the ringmaster who built empires from the shadows. With over 15 years in the trenches of high-stakes online gaming, Barry’s fingerprints are all over Roobet, one of the most explosive crypto casinos to hit the scene. As Director of VIP, Commercials, and Revenue at Raw Entertainment B.V. (Roobet’s parent powerhouse), Barry orchestrated strategies that propelled Roobet from a scrappy startup to a global juggernaut, raking in eye-watering revenue through razor-sharp VIP programs, influencer partnerships, and player acquisition tactics that left competitors in the dust.
Roobet, for the uninitiated, isn’t just a casino, it’s a cultural phenomenon. Under Barry’s watch, it became synonymous with crypto-native gambling, blending seamless blockchain integrations with blockbuster entertainment. We’re talking partnerships that lit up Twitch streams, sponsorships with A-list athletes and rappers, and a user base that exploded faster than a memecoin pump. Barry’s genius? VIP networking on steroids. He didn’t just attract high-rollers; he cultivated them into loyal empires, turning one-time whales into recurring revenue streams. His 15+ years span the evolution of iGaming from clunky desktop sites to mobile-first crypto havens, with stints that honed his skills in business relations, commercial deals, and turning raw data into gold.
But here’s the “holy smokes” kicker: Barry’s arrival signals a full-throttle assault on Web3’s pain points. XRPL-powered provable fairness and future dual real-money/free-to-play modes will be cooking. Now, with Barry leading Business Relations and VIP Networking, expect hyper-charged player acquisition, elite partnerships, and revenue models that make traditional casinos look like slot machines from the Stone Age. Imagine Roobet’s viral energy injected into XRPL’s ecosystem – gifting mechanics going supernova, NFTs with real utility, and a B2B RNG service that could white-label the next wave of GameFi. Barry isn’t joining to play; he’s here to dominate.
Aaron Peters: The Affiliate Marketing Maverick Who Built GGPoker’s Affiliate Program into Global Domination
If Barry is the revenue rocket, Aaron is the fusion engine, a performance marketing wizard with a decade-plus of turning clicks into cash flows. Aaron cut his teeth at the pinnacle of the poker world: as Global Head of Affiliates at GGPoker, he architected one of the most aggressive and successful poker affiliate programs in iGaming, scaling it by 75% during the crypto poker boom. GGPoker? That’s the platform that went from upstart to owning WSOP, the most recognised name in poker. Exploding user numbers through savvy marketing and deal-making that Aaron mastered.
With stints at PokerStars (the OG of online poker empires) and CoinPoker (crypto’s poker disruptor), Aaron has a resume that’s a masterclass in affiliate alchemy. He’s the guy who negotiates high-value commercial pacts, optimises programmatic ads, and builds creator networks that drive millions in traffic. At Jigsaw Media, his current base, Aaron has been “levelling up gaming brands”, a polite way of saying he’s the behind-the-scenes force turning strategies into seven-figure successes. His expertise? Performance marketing on overdrive: SEO sorcery, content that converts, and affiliate ecosystems that reward creators while fueling exponential growth.
Aaron’s “holy smokes” factor? In an industry where affiliates can make or break a platform, he’s the kingmaker. GGPoker’s affiliate program under his reign wasn’t just good; it was a revenue tsunami, attracting partners from every corner of the globe and turning them into evangelists. Now, as the new Affiliate and Performance Marketing lead, Aaron is set to unleash that magic even more impressively. Picture this: A revamped affiliate site exploding with incentives, staking rewards tied to referrals, and buybacks/burns fueled by real revenue. Gifting virality? Aaron will amp it to meme-level contagion. He’s no stranger to content-driven hype, expect X blasts, Discord drops, and partnerships that make everything the talk of the town.
The Dynamic Duo: Why This Team-Up is a Game-Changer
Barry and Aaron aren’t random hires; they’re a calculated coup. Together, they bring 25+ years of iGaming firepower, networks spanning Roobet whales, GGPoker pros, and beyond. A pivot was brewing. With these two? It’s nitro-boosted. Barry’s VIP wizardry will lock in high-rollers, while Aaron’s affiliate arsenal scales ideas into a user magnet.
This isn’t hype, it’s happening. As CSC evolves, Barry and Aaron ensure the tokenomics aren’t just theory. Revenue from affiliates? Straight to buybacks. Gifting for virality? Aaron’s marketing machine. B2B white-labels? Barry’s deals seal them.
In a Web3 world littered with rug pulls and ghost projects, this is the real deal: Proven pros betting big on XRPL’s future. Holy smokes? Yeah, that’s the reaction we’re banking on. Stay tuned, this explosion is just beginning.
Daniel Keller, current CTO of Eminence and affectionately known in the community as “CEO of the XRPL” (a running joke that underscores his deep roots in the ecosystem), couldn’t hold back his enthusiasm. “Bringing on heavy hitters like Barry and Aaron is nothing short of a game-changer. After years of grinding through stagnation, battling scattered focus, limited resources, and that gut-wrenching recent theft that drained our treasury, these guys are the antidote we’ve been waiting for. Barry’s Roobet mastery will supercharge our VIP and partnership plays, while Aaron’s GGPoker affiliate wizardry is set to ignite viral growth and revenue streams we only dreamed of. This isn’t just about recovery; it’s about roaring back stronger, turning setbacks into rocket fuel. With their expertise, we’re curing the past pains and launching into a tokenised entertainment era that’s provably fair, virally addictive, and community-owned. Get ready, the comeback is real.”